I am frequently asked the question, “why do women need to exclude men from their networks?”
First, let me be clear, it is not about exclusion. I encourage all professional women to network with men as well. All business networking can be used as powerful and beneficial marketing, especially if it is done with some consistency.
The concept behind women networking with women is very simple. It is about creating an environment where women can feel safe, where they feel they are able to connect deeply, and share their hearts, thoughts and hopes with one another. Women need a place where they can nurture relationships in a way that feels comfortable, a venue where the rules are made by women, FOR women. Women need a place to talk about what women like to talk about, their families, their children and grandchildren, their pets, their passions, and yes, of course, their businesses. Women crave a private space that allows them to bond, grow, inspire and encourage one another.
There is a power that is shared at a successful women’s networking event. Women leave feeling empowered. I know the word “empowered” is overused but when the shoe fits . . .I say “buy two pair!” And empowered is how women feel after they have attended successful women only networking events.
Women coming together is both psychologically empowering and physiologically empowering. Women can increase levels of serotonin and release the bonding hormone when they are laughing, sharing and having fun. That is why we created The Heart Link Women ‘s Network to bring women together to support one another in their businesses. The Heart Link Women’s Network has leaders in the US, Canada, Australia, the UK, Malaysia, Costa Rica and Indonesia, with over 160 locations and opening up new locations every month. We are looking for new leaders who want to stand out in their communities and become known as women who care about other women’s success. We are thrilled to bring women of all ages, backgrounds and businesses together to create a circle of influence that will benefit each of them.
As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your business or organization’s presence online. But, if you are like me, you don’t get enthusiastic about putting a great deal of time and effort into writing a great article for your site or blog, only for it to disappear into the vast ethernet.
So let’s look at some SEO basics to help you optimize your blog and site posts:
Keyword Choices are still important: Be Deliberate
If you’re engaged in SEO and content marketing, you’ll likely already have built your foundation of choosing the right target keywords with keyword research (if not then check out more info about SEO keyword research here as it’s extremely important).
When choosing keywords, many people think the higher the search volume the better, like the term lawyer, but it might be much better for you to show up when people are looking more specifically like ‘divorce law, Phoenix AZ’.
You don’t want to use an approach that simply because it is too broad, can end up wasting your time and your SEO dollars. So stop and take into account the amount of competition and your intent. Most of the time the keywords with high search volume can be too broad to really bring you the eyeballs or the sales you are looking for.
Remember, most people searching are just in research mode. Therefore, often the more specific or ‘longer tail’ keywords are generally typed with a more profitable intent – people know more and are further down the buying path. Take for example ‘networking’ versus ‘women-only networking, Mesa AZ’ – the first will have much higher search volume but the searcher is probably just researching. The second keyword is longer tail and isn’t likely to be searched as often, but the searcher knows exactly what they need and are looking to find.
Blog articles are the perfect place to bring in these longer tail keywords as it’s difficult to cover them all in your product or service pages. Write articles that target people at all stages of the buying cycle and target topics and long tail keywords that support your core keywords.
Keep Your Content Relevant and Shareable
To drive your content, you need to keep it relevant, interesting, and give people a reason to share it. People share content because:
They like the information and how it makes them feel or think
They think their friends will like it as well
They feel like they will seem smart or enlightened for sharing it, and we all like to feel smart
It makes them laugh (yes, people love to laugh)
Creating your content with this in mind will help you make sure that what you create has the best possible chance to go viral. But that said…
Write for Consistency, Not Viral Shares
You can’t predict what will go viral. So much of that depends on luck and timing. What you can control is your focus on steadily increasing your numbers. Look at both views and unique visitors to see the growth of your website or blog. If you do go viral, CELEBRATE, you’ve hit pay dirt. But then, go back to your computer and write another great piece for tomorrow and next week.
Organize and Schedule Your Posts
To keep your blog organized and your posts regular, create an editorial calendar. It is easy to write your posts in one day and schedule them when you want them to hit your site or blog. I remember when I first started blogging, I sat down every morning early to write. It was exhausting. When I figured out I could schedule them, I found I could spend one day writing for the week. I was in the mood, in the writting zone and it was much easier than attempting to get myself there every single day.
Optimise, but not too much
People often think that they need to find a keyword, and then write a blog post with the number one goal of repeating that keyword as often as possible. This is not likely to generate great content. Instead, figure out what you want to write about, keeping your readers at the top of your mind. What information will be useful to them? In the course of doing that and writing well you will already have done a good job of working your keywords into the text – long tail and short, exact and synonyms. Google’s algorithm have advanced and of course are changing all the time and now not only recognizes synonyms and varied keywords but rewards and encourages writing in this natural way, and actually penalizes for an over sprinkling of particular key words.
Once you’re happy with the post you can go back to ensure it is as optimized as it should be. Is there a way to work your keyword naturally into the title, heading and/or opening paragraph by rewording it a little? Have you included a meta title and meta description? Do they fit the character limit guidelines (~55 characters for title and 155 for descriptions)?
What’s the best piece of SEO advice you’ve ever been given?
Men and women behave differently, on that most would agree. But is this true of the way men and women network as well? The answer is Yes. Women are five times more likely than men to agree that they find it hard to network with senior management, and according to Kelly Hoey, Connector, Catalyst and Co-Founder of Women Innovate Mobile (WIM) Accelerator, “Women tend to build deep and narrow networks and men wide and shallow ones.”
What is true for both men and women is that a large part of leadership today is not about the number of hours you spend “working” behind your desk, but rather what seems to matter more is the time you invest in building a powerful and effective network. Women, in their attempt to compete and get ahead, actually spend more time on completing tasks and doing work, dismissing social engagement for the lack of time. While men engage in frequent conferences and golf dates, women tend to reserve their out-of-office time for household commitments. As a result, networking takes a back seat.
What makes networking so important for your career?
Frequent networking helps in crafting a comfortable space where professional boundaries are blurred by familiarity. It helps build teamwork and gives women the opportunity to find business leads that are otherwise unavailable; and peppering work life with a healthy shot in the arm of social engagement is only bound to make a career much more exciting!
How Do You Get Started?
If you don’t know where to start, social media can be a first step. LinkedIn is one of the best forums to start a narrative with entrepreneurs who share similar goals as yours, and is also a platform that male entrepreneurs use widely. Though women are mostly on sites such as Facebook, Instagram, Pinterest and Twitter, some experts agree that LinkedIn is where women entrepreneurs should be—it is where professional women can network and tell their stories.
2. Often when a professional woman is beginning to network it is a safe and comfortable start to begin with other professional women. Women-only networking organizations such as The Heart Link Network with over 150 locations, sharing networking events in the US, Canada and Australia, can be a fun, safe and easy way to step into the networking arena. These women-only events are intimate, comfortable and allow each woman to showcase herself and her business for a full three minutes and give women a chance to perfect their speaking up in front of other women who cheer them on.
3. If you are confused about being a part of a professional networking group, ask yourself certain questions before you decide to join them. Find out who is part of the group, how they communicate, what the purpose of the group is, and what hierarchy of people make up the group and what you can achieve out of joining this group. From monthly mixers and community service clubs to women’s business organizations, there is no dearth of professional networking groups you can join to build your business.
Grab any chance you can get to strike a conversation – be it in the cafeteria, in line at your favorite coffee shop or even in a parking lot! And if you are out of town at a conference, don’t just retire to your room post-session, be brave and allow yourself to mingle! Business travel is one of the best opportunities to connect with a wide spectrum of businesspersons who can share valuable experiences and even give you tips on how to climb your way to the top of any company or organization. Fellow businesspersons are also probably like you, eager to meet new people, which makes the networking part so much easier.
Networking opens a plethora of opportunities, and also brings with it unexpected benefits. It will give you the chance to learn and explore new ideas and skills, augment your self-confidence, and help you forge unique and lasting friendships. So, open your mind to meeting new people; you are sure to find fresh avenues that will lead you toward success and self fulfillment.
Now more than ever before, life and success coaches need to distinguish what makes them stand out from the crowd. Add a tool to your insight tool chest that can help you grow and strengthen your coaching practice by using the Primary Colors Personality Insight Tools by Dawn Billings. Become a personality expert and be showcased on www.Personality-Experts.com. Give your potential clients one more reason to choose to work with you instead of your competition.
Primary Colors Personality: Children with strong PURPLE personality tendencies:
Children with strong PURPLE Personality tendencies value effectiveness and responsibility, even at an early age. They are dream children to raise in some respects because they love following rules because rules help them feel safe. Children with strong Purple personality tendencies love organization. They care for their toys and have a place for everything to go. But children with strong Purple personality tendencies also tend to be tattle-tales. They let people know when other children are breaking the rules.
How to Effectively Parent a PURPLE Personality Child:
• Be direct and sincere in your communication with them. Explain to them why you do want them or do not want them to do something. If the rules make sense to them, they will take you, and them, seriously.
• Don’t argue with them. They can argue all day. Once they determine something is right or wrong they are difficult to sway so arguing is a complete waste of time. Instead help them understand how what you want them to do is the best thing, the most effective thing and the wisest thing. They will respond positively to that.
• Order my parenting books Greatness and Children: Learn the Rules, and Entitled to Fail, Endowed to Succeed: America’s Journey Back to Greatness by calling 918-605-1492. Also visit DawnBillings.com and GetCAPABLES.com There are articles and information that will help you tremendously in raising a child with this personality.
• Notice them and reward them for their productive and self-starting natures.
• Be firm, but empathetic, fair, and respectful when disciplining them. Don’t establish rules that you are not going to live by. Children with strong purple personality tendencies struggle mightily with justifying how parents can break the rules they expect their children to keep.
• Allow them to ask questions. Many of their questions will be “How?” questions. They want to learn how to accomplish what they need to do in the most effective way.
• Give them tasks that they can feel good about finishing. Again, notice their accomplishments.
• Don’t fall apart and get very emotional when you are attempting to communicate your feelings. They can become overwhelmed by too much emotion and withdraw from you emotionally.
• Remain strong, but loving. Have your own identity, and allow them to develop theirs. Follow through will every promised disciplinary action.
• Be your word. Do what you promise to do.
• Continue to admire the persistent, productive, principled nature of your purple child, without allowing them to become righteously indignant.
• Set clear respectful boundaries about what behaviors you will continue to love, respect and reward, and those you will not.
Primary Colors Personality: Children with strong RED personality tendencies:
Children with strong RED Personality tendencies are born leaders. However that does not make them easier to deal with as children. These children with red personality tendencies tend to be bossy as children. They enjoy telling other children what to do. You play their way, or you don’t play. They can be very stubborn and struggle with their tempers. This is where parents must learn to guide their strength and teach them humility that must accompany great leaders.
How to Effectively Parent a Red Personality Child:
• Be direct, firm, respectful and loving in your communication with them. Do not force them—they will simply resist. Instead, lead them with respect and strength. They need this as children in order to learn to lead more effectively and powerfully. Otherwise their natural tendency to force their way can dominate their lives and relationships.
• Is does no good to ARGUE with them. Teach them great values and expect those values to be adhered to. Convince them with your actions. Be the example you want them to live up to.
• Another great recommendation: Read Dr. Foster Cline and Jim Fay’s Parenting With Love and Logic books, and order immediately Greatness and Children: Learn the Rules, and Entitled to Fail, Endowed to Succeed: America’s Journey Back to Greatness by calling 918-605-1492. Also visit DawnBillings.com There are articles and information that will help you tremendously in raising a child with a strong-willed personality.
• Don’t compete with them. Teach them that while winning is wonderful, it is not everything. Help them to understand there are many ways to win. They will want to compete with you and beat you, instead play some games just for the fun of it.
• Teach them collaboration and cooperation. Teach them mutual benefit and concepts of win-win to compensate for their natural win-lose competitive natures.
• Model respect—Be firm, but loving and empathetic when disciplining them. Restate the facts in clear concise ways, but always with empathy and love.
• Don’t fall apart and get very emotional when you are attempting to communicate your feelings. Once they sense your vulnerability it stimulates their desire for power.
• Remain strong, but loving; clear and concise, but kind. Maintain your own identity. Follow through will every promised disciplinary action.
• Be your word. Do what you promised to do, by when you promised to do it.
• Continue to admire the driven, competitive nature of a red, without fueling it and allowing them to run over you or their friends.
• Set clear respectful boundaries about what behaviors you will continue to love, respect and reward, and those you will not.
Primary Colors Personality: Children with strong BLUE personality tendencies:
Children with strong BLUE personality tendencies are slow-paced and perfectionistic. When others dictate their pace, it can cause anxiety for them. They enjoy their alone time and will often be found amusing themselves reading, building legos or researching on their computers alone in their rooms. The standards that they set for themselves can often be extreme and unrealistic causing them a great deal of frustration and anxiety in maintaining them. An example of this might be a sixth grade boy whose lowest grade in any class is a 98 percent who comes to his mother anxious about using the computer that she is working on to research an extra credit project in a class that he has a 102 percent average in.
Children with strong blue personality tendencies may not know when enough is enough when it comes to homework and projects. These children have trouble playing like other children. They need parents with a sense of humor than can teach them to not take themselves too seriously.
Children with strong blue personality tendencies are more serious and speculative. They want to understand the details of how things work. They are precise, love accuracy and are driven to excel academically. To learn more about your child’s personality tendencies visit: www.primarycolorspersonality.com
Do you have a web presence or are you offering web presents to anyone who is considering hiring you or choosing you as a team leader? For most businesses not having a web presence is just as dangerous to your marketing strategy as having a bad one.
If you were a person attempting to learn more information about a company, a person at that company, or a leader, trainer coach, etc. what do you think people want to discover when they search your media profile?
First and foremost, the key to a professional and effective social media profile is to communicate well. If you have poor communication skills, conflict on social media or appear to not be successful at getting your point across, this can seriously harm your goal of using social media as a powerful marketing tool. Read articles about social media etiquette, know that it represents anger when you use ALL CAPS. Don’t argue online just for arguing sake.
Beyond the fact that you like Facebook, LinkedIn or Twitter are available to everyone, your profile and presence tells whoever visits (ahem, employers or potential clients) that you are mature, loyal, and accountable. Not that humor isn’t terrific online, however, know the difference between “good” humor, the kind that makes people smile and laugh, versus “bad” humor, the kind that uses another person as the brunt of a joke, or is rude or embarrassing to others. You want to appear reliable, fun, kind and respectful. That is a great tight rope to walk online.
Make sure you get share content, pictures, articles, jokes and information that represent the kind of business professional you want to be. People feel comfortable with someone that they see a consistent presence with so be sure to be sharing with the “public” on a regular basis.
Are you appearing well-rounded and balanced in your life? Do you share only industry-specific content day-in and day-out? Mix it up by showing a bit of your personality, your hobbies, like gardening, rescuing animals, volunteering with habitat for humanity, and other non-work glimpses into the kind of human being you are.
Understand that employers, potential clients and team members, or referrals understand that no one is the picture of perfection all the time . However, it is wise to show that you can show restraint, be respectful and avoid conflict by employing privacy settings and untagging inappropriate photos. Ask yourself, “Would I want my grandmother to be seeing this post?” It is usually a pretty good measuring stick.
Last, but certainly not least, are you generous on social media. Do you share great referrals, mention other’s event that you feel are valuable? Do you respond, like, share, all of the things that make social media the powerful tool that it is. Generosity online is what helps you transform a web presence into sharing web presents. Be a confident, generous, kind and respectful person online and it will definitely serve you well when you need people to respect you offline.
Many say it takes at least 30 days to develop a new habit. In my experience, it takes longer. Changing a habit is difficult. Changing a habit take time. Changing a habit takes focus. Changing a habit takes planning. Changing a habit takes a real desire to change. Changing a habit takes a ‘strong why’ behind it. Changing a habit requires commitment, persistence, patience, dedication, and amazing internal fortitude. In short, changing your habits takes a game plan. Below are some steps that will help:
Envision the new habit in detail. If you can’t see it clearly in your mind, it might not be time to attempt the change. Everything should begin in your mind. See it clearly. Feel it. Enjoy the change before you even attempt it and you chances of changing the habit increase exponentially.
COMMIT YOURSELF You must commit. Write it down. Tell people you trust to support you about it so they can help you remain accountable and can encourage you. Nothing great is ever accomplished without commitment.
PLAN FOR SUCCESS Put a plan in place to help you change the habit you want to change, or create the new habit you want to add to your successful tool box. Success happens when you plan your work and work your plan.
TAKE NECESSARY ACTION Take the actions necessary to accomplish your goal or changing your habit. Dreams and plans are nothing without action. Even the greatest dreams and plans will live exiled on “Someday Isle” if we do not take the action necessary to implement them.
EVALUATE YOUR SUCCESS Stop and take the time to evaluate what is working and what might not be working. It is only then that you can recalibrate the direction and make the necessary adjustments you might need to achieve success.
REMEMBER YOUR WHY
You also must take time to remember your why. Why are you quitting smoking? Why are you exercising regularly? Why are you reading inspiring books? Why are you adding yoga into your schedule? Why are you eating more fruits and vegetables? It is in reminding yourself of why you wanted to change that can and will refuel your passion.
NOTICE YOUR IMPROVEMENT
Even little improvements are important because added together they create the slight edge you need to succeed. When you drive toward your goal with focus and determination, you change your behavior in consistent and powerful ways that help you create new habits that cause you to be more effective, focused and efficient. That’s the point, right?
Stop to celebrate along the way. Life is a journey so stop and celebrate how far you have come. Celebrate your victories with great excitement and passion. The celebrations will help you to refuel the dreams in your heart, and strengthen your desire to build the great habits you need to achieve those dreams.
Could your personality kill you? Or in some cases cause others to wish you were dead? Research tells us that personality traits play a distinct role in determining how healthy we are. “Your personality can effect how stressed or angry you feel, or how frustrated you feel interacting with others. And that is going to have an enormous impact on your health and your relationships,” says Dawn Billings, architect of the Primary Colors Personality Test.
RED – Strong leaders who want things done their way have a tendency to be Hostile
One of the aspects of the impatient, hard-charging Type A, RED personality that is known to increase heart disease risk is anger and frustration. Hostile people eat and smoke more and exercise less than other personality types, says Redford Williams, head of behavioral medicine at Duke University Medical Center and author of Anger Kills. They are more likely to be overweight in middle age and have higher cholesterol and suffer from high blood pressure. Most of these problems can be traced back to elevated levels of the stress hormone cortisol, as well as increased inflammation in the walls of the coronary arteries, which leads to a greater risk of heart attack.
No personality is set in stone, AND no one is influenced by just one color, for example hostile heart patients who attend workshops that teach coping skills, for instance, have a lower incidence of depression and healthier blood pressure than Type A’s who don’t go. The key appears to be in a person’s willingness to learn how to communicate more clearly and how to control anger and other negative emotions in the process. One recommendation is to not sweat the small stuff. Ask yourself, Is this issue truly important? Is what I’m feeling appropriate to the facts involved in the situation? Also meditation, deep breathing, and yoga can damp hostility with a layer of calm, but RED personalities are the least likely to be attracted to yoga and other calming practices.
PURPLE – Outstanding Managers have a tendency to plan Purple personality types are great managers. They manage others, projects and their lives with diligence. They like to know what is going to happen and make a plan for it. Being prepared and careful planning translates to a lower likelihood of heart disease—less anxiety strengthens the immune system, unless you are an extreme purple personality, then you tend to lean toward being a workaholic. Most people who feel you are prepared are not as vulnerable to live from a stressful, tense state of mind. Over the long term better time management can help with managing stress effectively will lengthen your life, help your heart.
BLUE – Researchers have a tendency to gather too much information Blue personalities love knowing and studying details. This is wonderful except when they are studying their own symptoms. They will gather so much information that they can convince themselves that they have symptoms of many different diseases. Blue personalities are wonderful scientists and researchers because they are driven to find answers to cure all kinds of problems, but this same great quality can make them vulnerable to over-diagnosing their own problems and make them less willing to go to a doctor to receive what they imagine will just be “bad news”.
ORANGE – Energetic risk-takers have a tendency to be Impulsive
Orange personalities who are driven by having fun and experiencing new things are prone to take risks and act without thinking, which, as you can imagine, is not necessarily the best for their health. Orange personalities are not know for the fore-sight. They do not usually stop long enough to thing about what consequences might correlate with their actions or choices.
Non-Orange’s can be impulsive, too of course, but for Orange personality types it is simply a part of living. Such people are often not as well-grounded as others. They’ll look at an opportunity that comes along and say, ‘Hmm, that sounds like fun,’ whereas another personality color might ask, ‘What are the long-term consequences of this action or choice?’
YELLOW- People who want to be recognized and appreciated have a tendency to be Eager to please
Yellow personalities have a desire to please and serve others. People-pleasers are often conforming, passive, and want to accommodate. They believe that the most important thing in life is the quality of your relationships. Healthy relationships translate into healthy people, but unhealthy relationships can be very taxing both physically and psychologically. Yellow personalities are usually patient, very inclusive and compliant. However, yellow personalities can be so busy taking care of the needs of others that if they develop a problem, they may just complain about it, hoping someone “loves them enough” to do something about it. Yellow personalities are lovers, but once scorned, they can become bitter and passive aggressive, neither of which is good for their health.
GREEN – have a tendency to be Optimistic versus pessimistic
Optimism “heavily influences physical and mental health,” concluded a study published in May in the journal Clinical Practice & Epidemiology in Mental Health after researchers followed more than 500 males for 15 years. The rate of heart-related deaths was 50 percent lower among optimists than among pessimists. Optimists have a higher quality of life, and they may be more resilient in the way they deal with stress. Glass-half-empty types harbor little hope for the future and tend more toward depression and anxiety disorders.
PERSONAL CONNECTIONS MATTER
Adults who are outgoing, involved in their communities, and have strong social connections reap health benefits. And a 2009 study published in Perspectives in Psychological Science suggests that social support leads to improved coping skills, healthy behavior, and adherence to medical regimens. Bonding with others also reduces stress and improves the immune system—so making friends and getting involved becomes, in effect, a well-being tonic. That is one of the reasons why Dawn Billings, architect of the Primary Colors Personality test also founded The Heart Link Women’s Network. She believes that women who support, encourage and inspire each other are not only healthier people, but have healthier businesses.
CENTERED PERSONALITY TRAITS – When we are centered in our personality traits, we are healthier
That is the name Howard Friedman, a professor of psychology at the University of California-Riverside, attaches to people who are curious, secure, constructive, responsive, and conscientious. These traits translate to enthusiasm for life, emotional balance, and strong social relationships. “Positive emotions buffer hormonal responses to stress,” says Friedman, who studies the relationship between personality and longevity. Self-healers, he says, “have healthier behavior patterns: more physical activity, a better diet, and less smoking and substance abuse.”
EXTREME PERSONALITY TRAITS – will cause you to feel Stressed, miserable and distressed
When we move to the more extreme traits of our personalities, no matter the color, we tend to dwell on negative emotions. According to a recent study in the journal Circulation: Cardiovascular Quality and Outcomes, people who are living out of the extreme tendencies of their personality types also face a higher likelihood of compulsive overeating and substance abuse. If you’re a person who is prone to depression or anxiety, or if you’re overly self-critical, or critical of others, if you have little life-balance, or your risk taking behaviors take you into using drugs or to abuse of alcohol you will find that you feel less contentment, peace and joy.
Few studies on the effect of personality on altruism have examined the relationship between donor and recipient, and no study has addressed altruistic behavior in daily life. So Ryo Oda, Wataru Machii, Shinpei Takagi, Yuta Kato, Mia Takeda, Toko Kiyonari, Yasuyuki Fukukawa, Kai Hiraishi employed the Self-Report Altruism Scale Distinguished by the Recipient, which was newly developed to evaluate altruism among Japanese undergraduates. These researchers wanted to investigate the relationship between the Big-Five personality traits – (few psychology theories have as much support as the “Big Five” personality traits — the finding that people’s personalities can be described by variations across five basic dimensions: openness to new experience, conscientiousness, extroversion/introversion, agreeableness and neuroticism) and the frequency of altruistic behaviors toward various recipients (family members, friends or acquaintances, and strangers) in daily life.
With the exception of extraversion, which has been found to commonly contribute to altruistic behavior toward all three types of recipients, the particular traits that contributed to altruism differed according to different recipients.
1. Conscientiousness contributed to altruism only toward family members.
2. Agreeableness contributed to altruism only toward friends/acquaintances.
3. And openness contributed to altruism only toward strangers.
Do you feel that you are more altruistic toward family members, friends/acquaintances or strangers? Does that fit with what you believe your personality style to be?
What is a Personality Test? Can we pass or fail? Good questions will be addressing in today’s article.
Personality tests . . . how many have you taken just for fun? How many have you had to take for work? Did the tests make sense or did they simply confuse you? Did they bless and benefit your life in any way? Did you feel like you passed or failed?
Maybe you have taken a class on how to sell to a driver, a controller, a talker or whatever the terminology is for the specific personality training class you attended. Maybe you learned the difference between an introvert and an extrovert, or maybe that you discovered that you are motivated by words of affirmation, or that you partner was a golden retriever. There are many personality tests on the market today, some are too basic, to complex, to confusing but there is one that is “just right”.
The Primary Colors Personality Test by Dawn Billings is the only six quadrant, easy to take, implement and understand personality test. Dawn is an entrepreneur, inventor and CEO of several international companies, but she developed the Primary Colors Personality Insight Tool when she was in private practice working with couples and families to improve their ability to communicate more powerfully and effectively with one another.
Take the test It is easy to discover YOUR personality type. You will also get specific information to identify other personality types you will be dealing with in business or your personal life. Why is this so important to the success of your relationships? Because once you discover your personality type, you will learn how other types perceive you and even more importantly, you will learn how to effectively communicate with different personality types so you can enjoy them so much more.
If you deal with upper management, think about the benefits you will acquire if you can accurately identify your boss’s personality type and learn to better speak into his or her listening! Picture a boss who appears very impatient with you and maybe finishes your sentences. Maybe he talks fast and is always in a rush, or doesn’t talk at all and is difficult to read. You, on the other hand, may be someone who likes to explain things in great detail with lengthy explanations leading to a long discussion about the anticipated outcome, or you are using the exact wrong terminology to get the reaction and support you want and need . Miscommunication and lack of understanding always create conflict and frustration in all relationships, but especially your working relationships. Would you like to learn how to accurately identify personality types, understand how they function, and learn how to effectively work with them? Would you love to enhance your communication skills exponentially and teach others on your team to do the same?
Do you want to feel confident talking to any personality type because you know how to interact with all of them?
There are several books to help you understand the depth of the Primary Colors Personality insight tool. The original book called The Primary Colors Personality Book: The Color of Understanding examines the personality test in great detail but it separated in easy to find segments so if you are looking for information on how to raise a blue child, it is easy to find, or how to motivate an orange employee the information is there with easy to understand, step-by-step strategies to help you understand and communicate with each of the six primary color personalities.
For a deeper understanding of how to communicate with and listen to people you care about, work with or manage, The Primary Colors Personality Book: The Color of Understanding is the perfect tool.
For people who love working with multilevel marketing companies, or you enjoy the interaction from direct sales, or you leading a team of people, recruit people for your business, sell a product or service, or manage a group of people, you might want to select Dawn Billings’ book, the Primary Colors Personality Book: The Color of Success.
In The Color of Success, Dawn Billings focuses on how to speak into the listening of each of the different personalities. She takes you through what motivates and drives each personality and how best to focus your training and help them succeed.
When you understand what is important to each of the different personalities and how they see and perceive the world around them, your chances of retaining top talent in your company or organization increase exponentially.
If you are involved with a women centric multilevel marketing company, or you are in direct sales or you leading a team of women, recruit women for your business, sell a product or service that involves women, or manage a group of women, you might want to select Dawn Billings’ book, the Primary Colors Personality Book: The Heart of Personality.
In The Heart of Personality, Dawn Billings teaches you how to speak into the listening of each of the different personalities, but examines in depth how gender impacts the mix. She not only takes you through what motivates and drives each personality, but why and how women are different than men and why understanding women as a gender is extremely valuable at a time in history when there will be more “prime time women” with resources, money and talents between the ages of 50 and 70 than every before in the history of the world. When you not only understand what is important to each of the different personalities, but how women think, act and respond differently than men, your chances of retaining top talent in your company or organization increase exponentially.
Think how you will feel when your fear disappears! Mastering this ability can change your future and your life!
It’s not as big as Facebook or branded asTwitter. However, when it comes to connecting luxury brands with their desired target audience Instagram is the winner. Seemingly ultra rich just love putting luxury lifestyle pics on Instagram! Which may also be the reason why luxury brands also just love using Instagram in their luxury marketing campaigns.
It’s a fast, beautiful and fun way to share your photos with friends and family.
Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.
The buy into: Oh yeah, did we mention it’s free?
According to Simply Measured global companies on Instagram shows that the top 10 brands are seeing 96 percent engagement, with MTV, Burberry and Starbucks leading the way.
Today, 40 percent of Interbrand 100 companies are using Instagram effectively, engaging and growing their audiences. Luxury brands dominate the list of early adopters, including Audi, Tiffany & Co., Hermès, Gucci, Mercedes-Benz, BMW and Armani, all utilizing the visual site to draw consumers’ attention to their products. In addition, a majority of brands are using Instagram independently, rather than simply using it as an app to cross-post to Facebook and Twitter.
The Simply Measured Instagram study evaluates brands and verticals included in the Interbrand 100, identifying key trends and strategies companies use to engage with consumers through social media. Key findings include:
Instagram Adoption is Strong – With 80 million users and 40 percent of the Interbrand 100, Instagram is becoming a dominant force in a brand’s social media mix. This will only continue as new administrative features become available that enable brands to control their accounts and drive deeper engagement and business value.
Early Adopters are Reaping Benefits – Top ranking brands on Instagram lead in number of followers, photos, likes, and comments. MTV and Starbucks boast more than 750,000 followers, while 15 additional brands have developed audiences in excess of 10,000. As might be expected, there is a strong correlation between number of followers and engagement per photo.
Luxury Brands Lead the Way – Luxury brands take full advantage of the visual network to draw attention to their products, with Audi, Tiffany & Co., Hermès, Gucci, Mercedes-Benz, BMW and Armani playing a lead role in Instagram adoption.
Filters are Fun, But Not a Cure-All – Sixty percent of photos posted include a filter, with Lo-fi as the most commonly used filter and Valencia driving a slight uptick in engagement. Overall, neither the use of filters nor the actual filter chosen has a significant impact on engagement.
Cross-Posting is Popular, But Impact is Limited – 45 percent of all photos are cross-posted, however engagement through Facebook and Twitter accounts for less than one percent of total engagement. This shows that despite the acquisition by Facebook, brands are using Instagram as an independent network, possibly due to its limited “share” functions.
With that covered, why are you not using Instagram??
I’m constantly asked the question, “why do women need to exclude men from their networks?”
My answer is simple. We need is a place where we can nurture relationships in a way that feels comfortable, a venue where we make the rules, and a private space that empowers us.
I dislike buzz words like “empowered” but when the shoe fits . . .
In this case, it’s psychological. When we’re not being judged by our actions, our speech, our tone of voice or our discussion of families and babies in business setting, we are able to put those perceived (and in many cases, actual) condemnations aside and get down to business.
It’s that simple.
We are judged all the time and we’d like to occasionally be in a place where we are judged less. Or at least judged on criteria that pertains to our jobs rather than to our gender.
The same is true for race or ethnic based organizations.
Stacey Gordon, Managing Principal of The Gordon Group, a financial and HR consulting firm.
This is the first day of 2013 and with all New Years we get to ask ourselves many questions and then make resolutions about how we are going to conduct ourselves in the new year. I love the New Year. It is always such a wonderful way to start over, but more importantly, it is a wonderful day to stop and count your blessings for the wonderful relationships in your life.
When I stop to count my blessings, I get a bit teary-eyed because there are so many to count. I can’t believe that I get to wake up each day to a wonderful husband that I have truly figured out how to understand. (Don’t worry girls, it takes years ; )
I can’t believe that I am blessed with my two beautiful sons, Tony, who teaches 7th and 8th grade math to children who really need him, and Corbin who is finishing an astounding new documentary on childhood obesity, called Bite Size Movie. They are kind, good, loving, happy, healthy and giving people, and I can still say that even though our youngest, Corbin, decided he had to jump out of a plane before 2012 ended. Yes, another thing to be wonderfully thankful for, he landed safely and had the experience of his life. Kids, argh. He frightened his father and I to death, but it was worth it to have an experience he will never forget ; )
I also can’t believe that along the way others have allowed me to claim them as my own, like Brigitte and Sam and their beautiful children, our beautiful grandchildren Alex and Maddie. They are all so talented and bring such light and joy to the world. Moving into teenage years, it is hard to believe time goes so quickly.
And my sweet JuliAnne and Peter who just allowed me to attach myself as “Oma” (that’s the name I picked for grandma) to their most beautiful new gift to the world, a young son, Sullivan Peter Tye Smith. We waited a long time for this miracle to join us. He is so beautiful and sweet, and I am so blessed to get to share him.
Wow!! What enormous blessings.
And then I stop to count the wonderful dear devoted friends who love me and continue to do so even when I behave in ways that you could only describe as impaired. They keep believing the best of me and it forces me to wake up and push the boundaries to continue to be the best I can be.
And then of course there is The beautiful Heart Link Network of amazing women world-wide. It is so humbling to see so many fabulous women volunteer to take up our loving mission in their communities and give of their hearts so completely and wonderfully. We have stretched our open arms to Costa Rica, Pakistan, the UK, Australia, Canada, Indonesia and of course the U.S., and we are not even near stopping to share, care, dare and develop with the women who have such large, magnificent and exciting dreams in their hearts.
Happy New Year! As the note says above, Thank you for . . .you fill in the blanks because if I were to attempt to write down each thing I am thankful for it would take me all the way to 2014. Happy, happy New Year! I will do all I can to help you make 2013 your greatest year ever.
Blessings, Dawn Billings
Every New Year we make resolutions that we aspire to keep but how many of us end up failing to accomplish our resolutions?
Whether your goal is to lose weight, (always one of mine) quit smoking (thank goodness I never started), drink more water (yep, definitely like this one) or go to the gym regularly, the New Year seems like the perfect time to make a resolution because it brings with the beginning of a new year, a fresh start.
The truth is that it doesn’t matter whether your resolutions are in January, March or September, the fact is that whenever you make one, two or twelve, you must be resolute enough about something, you can make it happen.
1. possessing determination and purposefulness
2. motivated by or displaying determination and purposefulness
We all want to be better, healthier and smarter but the difference between wanting and doing is dedication and determination. How bad do you want it? What lengths are you willing to go to in order to get what you want? Once you figure that out you can decide if you’re actually ready to make a resolution.
In 2008, I was resolute and completely unshakable when it came to my commitment to begin The Heart Link Women’s Network, built on the female endocrine system. Everyone told me I was a tad crazy, since there were so many networking organizations, but there were none like I wanted to attend, that would help raise women’s serotonin levels and help them release oxytocin the bonding hormone. So I created The Heart Link Women’s Network and now not five years later we have over 220 locations world-wide where women are connecting, supporting, bonding and growing businesses together. Fantastic!
Bringing a dream to reality is not easy. I remember the first two years of launching The Heart Link Network. I went on the road and was only at my home for 40 days the entire year of 2008, and not many more in 2009! Wow, that was a lot of traveling, and a tremendous sacrifice and commitment, but it was worth it as I watched women excitedly joining in the mission to make the world a better place for the women in their community. I was so happy as women jumped on the JOY train to help me grow this awesome marketing tool for women.
In 2009, I committed to creating a women’s online business directory. The women’s directories that existed were ugly, full of advertisements and difficult for me to make sense out of. I wanted something wonderfully different, interesting and beautiful so I created the TROVA Women Business Directory. TROVA means “find” in Italian and I wanted women to be able to find what they needed, as well as be found on the Internet. Again, everyone thought I was delirious. “How can you possibly compete with the “big guys” and especially with a thing like a business directory?” they would ask.
Well, we not only created the TROVA Women Business Directory, but we created a small business directory for both men and women small business professionals called TROVA Business Directory and now we show up on the top of the first pages on all the major search engines. Our business directories are beautiful, easy to understand and find what you are looking for, and a wonderful way for small business professionals to market themselves online.
In 2010, I committed to learning about Inbound Marketing and the power of online advertising. In bound marketing is all about how to optimize your websites to get great results on search engines so the strangers who are looking for your products and services find you when they are searching online. This is a very complex process and I have to admit, this was hard for me to get my ADD mind to focus on.
Sitting through course after course online learning about search engine optimization was not the perfect fit for my personality, but I had committed and I was determined. It paid off. The Heart Link Women’s Network and our TROVA Directories, as well as other things we love and support show up all over the Internet under hundreds of terms and it is very exciting to have strangers find us in so many places. We learned to make informative, beautiful and inspirational videos to show up on You Tube, we created our Twitter account and of course, we enjoy our Facebook Fan Page with 6,500 professional women joining us to share the information and the fun.
In 2011, I created Charitable Heart.Org a 501 3C non profit organization that the advertising money would go to, to help end childhood obesity by supporting the making of a documentary called Bite Size Movie which will be released in 2013. We are also dedicated to helping moms of critically ill children, and worked hard to help women to bridge the gap between breast cancer and beauty, with Rachell Hall the foundation’s founder. We also want to help overwhelmed and exhausted parents and girls learn to read. And we are thrilled to have had the privilege of fully sponsoring our first Heart Link Women’s Network location in Pakistan, Indonesia and Costa Rica. What a blessing to love and do all we can to benefit women around the world.
What I have learned is how giving and generous women tend to be, how they care about others, how they want to make a difference and it was so special to be able to create a charity that could make so much difference in so many ways.
In 2012, I committed to learning all I could about PR and press releases. I wanted a new way to showcase our leaders that provided extraordinary value. Public Relations is a whole new world, but an important world to learn about. I wanted to help women small business owners get the most out of the Internet and the press. If you can write great press releases and understand how to get your information sent to as many news organizations as possible, the chance that a story or two will be picked up increase exponentially and we have a great deal to talk about and celebrate when it comes to women and success. We also launched our new Business-and-Women.com Find Success Mall, that offers ‘flip-box’ rotating ads that are a great way for women professionals to advertise their businesses.
What will we do in 2013? We are launching our success training website for professional women called, The Heart Grows Business-for-Women.com, where we can support and encourage women as we teach them step-by-step, the secrets to growing their businesses both online and within their communities. Again, like each year, we are believing that we accomplish what God has put on our hearts to accomplish and so can YOU!
What are you willing to commit to in 2013? I can’t wait to hear your commitments. Share below in the comments below so we can join you in believing in YOU and your dreams.